2000

Weeks

Professional English Certificate for Marketing & International Commerce

This course is perfect for marketing and international commerce professionals and people who want to improve their English communication and become better at their work.

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Learn from a well crafted curriculum

You will learn the key linguistic concepts and principles of economics, including supply and demand, market structures, investment decisions, and macroeconomic policies.

Curriculum

Introduction to Economic Language

Week 1

In this week, students will be introduced to basic economic vocabulary and grammar, including concepts such as supply and demand, market structure, and production theory. They will also learn how to write and speak about economic concepts in clear and concise terms.

Business Communication and Writing

Week 2

Students will focus on developing their writing and speaking skills in the context of business communication. They will learn how to write emails, memos, and reports that are clear, concise, and effective. They will also learn how to deliver presentations with confidence and clarity.

Market Research and Analysis

Week 3

In this week, students will learn about the language used in market research and analysis, including methods for conducting market research and analyzing data. They will also learn how to write reports and presentations that effectively communicate market research findings.

Marketing and Advertising Language

Week 4

Students will learn about the language used in marketing and advertising, including marketing strategies, branding, and advertising techniques. They will learn how to write effective marketing copy, create advertisements, and develop marketing plans.

Consumer Behavior and Psychology

Week 5

In this week, students will learn about the language used in consumer behavior and psychology. They will learn about the factors that influence consumer behavior, including attitudes, beliefs, and motivations. They will also learn how to write and speak about consumer behavior in a way that is clear and concise.

International Marketing and Globalization

Week 6

Students will focus on the language used in international marketing and globalization, including concepts such as market entry strategies, global branding, and cultural differences. They will learn how to write and speak about these concepts in a way that is sensitive to cultural differences and effective in an international business context.

Sales and Negotiation Language

Week 7

In this week, students will learn about the language used in sales and negotiation. They will learn how to use persuasive language, negotiate effectively, and close sales. They will also learn how to write effective sales proposals and contracts.

Business Ethics and Social Responsibility

Week 8

Students will focus on the language used in business ethics and social responsibility. They will learn about ethical frameworks, corporate social responsibility, and sustainability. They will also learn how to write and speak about these concepts in a way that is persuasive and effective.

Financial Language and Reporting

Week 9

In this week, students will learn about the language used in financial reporting, including financial statements, financial analysis, and forecasting. They will learn how to write and speak about financial concepts in a way that is clear and concise.

Business Law and Contracts

Week 10

Students will focus on the language used in business law and contracts. They will learn about contract law, intellectual property law, and other legal concepts related to business. They will also learn how to write and speak about legal concepts in a way that is clear and effective.

Leadership and Management Language

Week 11

In this week, students will learn about the language used in leadership and management, including topics such as motivation, delegation, and team building. They will learn how to write and speak about these concepts in a way that is clear and effective.

Wrap-Up and Final Project

Week 12

In this final week, students will review the concepts covered throughout the course and work on a final project that demonstrates their mastery of the language used in economics and marketing. They will have the opportunity to practice their writing and speaking skills and receive feedback from their instructor.

Frequent questions

You have questions and we have answers

Our team of credible teachers can give you the support you need.

Where are you based?

Our offices are located in Kigali, Rwanda. All programs offered are presented in-person and online, therefore you can complete a course from home or on the go; you just need a stable internet connection and enough time to complete your course.

What support will my employees have?

Your employees will receive personalized support from their Head Tutor and Success Adviser throughout their learning journey to ensure course completion and learning gain. The Head Tutor offers academic support and responds to queries relating to the course material, and the Success Adviser assists with administrative queries such as extensions or possible challenges when uploading assignments.

What are my payment options?

We have a few payment options available for companies that enable flexibility to meet your budgeting needs. One of our payment methods includes tokens – this is credit that can be purchased at any time and redeemed towards courses for employees to ensure that you can plan ahead and budget for your team’s ongoing training. If you want to find out more about any of our payment options or you want to know which you qualify for, please get in contact with an account manager via info@biu.education

What happens if I do not submit my employees to a certain course date in time? Can we take the next course?

Yes, the courses run throughout the year and we can schedule your team to be a part of the next course presentation. Your account manager can help resolve any other queries in this regard.

Can I see how my employees are doing? How can I track their progress?

Your account manager will provide you with performance reporting of your employees showing their progress, grades, and overall performance on the course.

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